Creating nostalgic yet modern packaging
for a luxury travel brand
An elegant and functional packaging concept that communicated luxury was a necessary finish to complete the TAOA sleep mask. An element of the unexpected was desired to create an experience consistent with the brand. The sleep mask carry case is made from a washable kraft paper, that will crumple with time and use, emphasizing the contrast between the paper, and soft, fine materials of the mask. A gleaming copper lining illuminates the interior when the package is opened. A tailored white box with magnetic fasteners and copper embossing encloses the product.