Challenge: To create a cohesive packaging concept for the full Moji product line that would be effective in a retail environment. This structure needed to sit and hang to accommodate various retailers’ needs, while creating maximum on-shelf graphic impact to stand out amongst high performance products.

Result: The view of the unique Moji cold packs helps to differentiate between the products, while a clear card shows the image of the wrap on the body and allows for an additional sticker that codes between the many “product packs”. The reusable bag also provides lasting storage for the product.