My eponymous brand Daily General specializes in useful and unusual vintage pieces. Particularly, refurbishing vintage metal storage and organization pieces with fresh powder coating.

I was responsible for curating the product line, sourcing materials and hardware, selecting color palettes, photography, styling, graphic design, web maintenance and all business concerns.

The summer collection focused on a palette of soft pastels paired with a modern matte grey sandblasted finish for the outdoor furniture, storage carts and office items, with a particular skew toward folding and space-saving design. This collection was featured on Fab.com.