My eponymous brand Daily General specializes in useful and unusual vintage pieces. Particularly, refurbishing vintage metal storage and organization pieces with fresh powder coating.

I was responsible for curating the product line, sourcing materials and hardware, selecting color palettes, photography, styling, graphic design, web maintenance and all business concerns.

For the fall collection of functional, streamlined steel furniture and storage items, a primary palette was used along with quirky mid-century accent pieces. This collection was featured on Fab.com