The Modjewel Modular Clutch is featured in the Nylon article “The Wildest Street Style from Tokyo Fashion Week”.
As a nanotechnology engineer, Eliana Ghantous is always mentally deconstructing the items she sees around her, thinking about their fundamental parts. Working at a lab co-owned by Boeing and General Motors, she was tasked with developing the smallest parts of big machines, like sealants for fuel tanks and tiny magnets for cars. So it’s no surprise that whenever Ghantous picked up a clutch to go to a wedding or party, the wheels in her brain began to pick the bag apart, thinking about its components.
Ghantous assembled a dream team of expert scientists, including her husband, Sami Ghantous, an engineer who focuses on battery storage, and industrial engineer Liz Daily, who designs products with high-tech fabrics. Together, they launched the startup Modjewel–a play on the word “module”–and their very first product is a modular clutch bag.
“To mark the centenary, Surface magazine invited 12 designers to reimagine the bottle for its June/July issue. “Coca-Cola, though global in scale and influence, is so American,” Surface editor-in-chief Spencer Bailey says. “I thought, ‘Why not ask some of today’s top U.S.-based designers to rethink its iconic design in a fresh way?”
Selected to exhibit in the idsa sponsored Women in Industrial Design Show during San Francisco Design Week, 2014. The show featured 15 female designers and was covered by Forbes, Design Milk and Core77.
“Surface reached out to 12 designers working in the United States with a straightforward yet open-ended brief: create an object inspired from the original Coca-Cola bottle design that somehow dispenses the beverage. The concepts on the pages that follow suggest Coca-Cola executives may very well consider launching another call-out.”
“Icon status is a tough thing to achieve, but this industrial designer understands that hard work—and homework—is most important. For a recent gig with physical therapy company Moji, Daily logged countless R&D hours with doctors and athletes before coming up with a scheme that worked with the mechanics of the body—and looks cool too. ‘Particular beauty, efficiency, innovation and whimsy—a combination of these factors creates the magic that contributes to an iconic design,’ Daily says.”
“The Ergonomic Ice Wrap. You’d be forgiven for thinking the Moji Knee Double Ice wrap in an overpriced replacement for a bag of ice and an Ace bandage, but you’d be wrong. The spider-web of triangular gel hugs your patella better than any ice pack or — shudder — cube-filled Ziploc. Plus, the Moji lets your knee move naturally so you don’t have to sit on the couch, regretting that pickup hoops game.”
“Leaky Ziplocs? Cumbersome gel packs? Insult to injury! We’d rather strap on this cryotherapeutic super-brace. With its 18 conformable quick-freeze pods and easy-to-adjust fleece compression wrap, the Olympian-worthy rig is not only comfier than a mink-lined mitten, it’s cheaper than cortisone injections.”