As a nanotechnology engineer, Eliana Ghantous is always mentally deconstructing the items she sees around her, thinking about their fundamental parts. Working at a lab co-owned by Boeing and General Motors, she was tasked with developing the smallest parts of big machines, like sealants for fuel tanks and tiny magnets for cars. So it’s no surprise that whenever Ghantous picked up a clutch to go to a wedding or party, the wheels in her brain began to pick the bag apart, thinking about its components.
Ghantous assembled a dream team of expert scientists, including her husband, Sami Ghantous, an engineer who focuses on battery storage, and industrial engineer Liz Daily, who designs products with high-tech fabrics. Together, they launched the startup Modjewel–a play on the word “module”–and their very first product is a modular clutch bag.